50
matratze 130x200
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good€105.11avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Review moat
Good1,156.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay€47.08–€242.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€75K€75K/yr · 38K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price