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matratze 120x200
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible€2.1M€2.1M/yr · 1.3M searches
Competition
Great22%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good€121.33avg listing price — sweet spot $15–$100
Review moat
Okay3,231.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad€41.42–€495.05cheapest to priciest tracked listing — scored on the share inside $15–$100