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55

matratze 120x190

Worth a look

Shows low returns (1.5%), but a small market ($52K/yr) keeps it on the watch list.

Market size 13Growth 59Conversion 19Competition 73Returns 84Price range 61Avg price 80Brand share 72Review moat 56Quality gap 62

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great€85.20

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€8.95–€149.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,266.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€52K

€52K/yr · 39K searches

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