49
matcha schale
Skip itSoft demand (-1.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great289.54avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.61avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.48–€25.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€104K€104K/yr · 344K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier