57
matcha glas
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great309.41avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.07avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good€8.12–€24.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€194K€194K/yr · 507K searches
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier