54
matcha besen
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($3.96–$16.60) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good570.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€478K€478K/yr · 639K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.65avg listing price — sweet spot $15–$100
Price range
Bad€3.96–€16.60cheapest to priciest tracked listing — scored on the share inside $15–$100