38
macarons backmatte
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.38avg listing price — sweet spot $15–$100
Review moat
Bad5,629.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad€40K€40K/yr · 67K searches
Price range
Bad€6.14–€15.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.4%90-day search growth — must beat 0% to launch