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loki

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A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 11Conversion 7Competition 61Returns 79Price range 76Avg price 81Brand share 48Review moat 65Quality gap 42

Avg price

Great€17.39

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great€4.74–€47.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good894.94

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€7K

€7K/yr · 70K searches

Search terms