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64

leinwand

Worth a look

Shows a sweet-spot price point ($22.72 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 22Conversion 40Competition 77Returns 93Price range 82Avg price 94Brand share 69Review moat 57Quality gap 55

Avg price

Great€22.72

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Price range

Great€3.46–€105.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.2M

€1.2M/yr · 1.6M searches

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good1,209.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch