57
küchenutensilien
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€17.71avg listing price — sweet spot $15–$100
Price range
Great€4.06–€69.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€506K€506K/yr · 4.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,544.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand