37
kochset
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€71.17avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good€40.41–€147.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,351.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay€142K€142K/yr · 161K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Signals High Price