36
kleine kerzen
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great246.07avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.76avg listing price — sweet spot $15–$100
Price range
Okay€4.66–€21.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€9K€9K/yr · 79K searches
Growth
Bad-54.9%90-day search growth — must beat 0% to launch