46
kleiderstange schrank
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good993.37avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.50avg listing price — sweet spot $15–$100
Price range
Okay€4.64–€25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€93K€93K/yr · 329K searches
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier