63
klappbett
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good€739K€739K/yr · 900K searches
Review moat
Good698.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good€118.94avg listing price — sweet spot $15–$100
Price range
Okay€34.13–€224.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale