46
kissenbezug 40x40
Skip itSoft demand (-30.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Great€5.86–€41.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good€483K€483K/yr · 4.0M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,987.71avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.9%90-day search growth — must beat 0% to launch