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kissen 65x65
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.09avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good€7.42–€27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Review moat
Bad28,603.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad€30K€30K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand