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kerzenwachs farbe
Skip itSoft demand (-61.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great474.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.00avg listing price — sweet spot $15–$100
Market size
Okay€114K€114K/yr · 200K searches
Price range
Bad€4.69–€17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-61.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand