38
kerzentüllen
Skip itSoft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great282avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.64avg listing price — sweet spot $15–$100
Price range
Bad€4.41–€16.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€21K€21K/yr · 85K searches
Growth
Bad-41.1%90-day search growth — must beat 0% to launch