49
kerzenteller
Skip itSoft demand (-41.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great150.82avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay€2.94–€22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.16avg listing price — sweet spot $15–$100
Market size
Bad€72K€72K/yr · 218K searches
Growth
Bad-41.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand