51
kerzenglas
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great278.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great€17.43avg listing price — sweet spot $15–$100
Price range
Great€7.65–€44.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€73K€73K/yr · 485K searches
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand