45
kerzendosen
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great252.85avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great€17.00avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Great€7.83–€36.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€8K€8K/yr · 40K searches
Growth
Bad-50.8%90-day search growth — must beat 0% to launch