48
kerzendocht
Skip itSoft demand (-65.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,263.48avg incumbent reviews — the moat a new listing must climb
Market size
Good€305K€305K/yr · 658K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.38avg listing price — sweet spot $15–$100
Growth
Bad-65.0%90-day search growth — must beat 0% to launch
Price range
Bad€2.80–€8.04cheapest to priciest tracked listing — scored on the share inside $15–$100