64
kerzen
Worth a lookShows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible€2.8M€2.8M/yr · 7.2M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Price range
Great€2.98–€70.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.42avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,471.77avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.7%90-day search growth — must beat 0% to launch