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kerzen selber machen set
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible€28.77avg listing price — sweet spot $15–$100
Price range
Great€4.57–€62.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great481.81avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good€630K€630K/yr · 1.5M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.9%90-day search growth — must beat 0% to launch