48
kerzen rot
Skip itSoft demand (-35.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,429.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay€2.09–€25.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.81avg listing price — sweet spot $15–$100
Market size
Okay€138K€138K/yr · 216K searches
Growth
Bad-35.8%90-day search growth — must beat 0% to launch