44
kerzen rosa
Skip itSoft demand (-37.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good770.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.84avg listing price — sweet spot $15–$100
Price range
Okay€2.22–€21.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€39K€39K/yr · 152K searches
Growth
Bad-37.7%90-day search growth — must beat 0% to launch