50
kerzen orange
Worth a lookShows low returns (1.3%), but a small market ($16K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great458.23avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay€2.56–€26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.38avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Market size
Bad€16K€16K/yr · 61K searches