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kerzen deko
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but soft demand (-45.2% this quarter) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great€18.54avg listing price — sweet spot $15–$100
Price range
Great€6.03–€58.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good779.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€68K€68K/yr · 610K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand