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53

kerzen blau

Worth a look

Shows low returns (1.3%), but a small market ($29K/yr) keeps it on the watch list.

Market size 7Growth 16Conversion 34Competition 86Returns 89Price range 66Avg price 48Brand share 85Review moat 83Quality gap 62

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great332.3

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.13–€40.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.70

avg listing price — sweet spot $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Market size

Bad€29K

€29K/yr · 90K searches

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