56
kerzen adventskranz 4er set
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good€14.80avg listing price — sweet spot $15–$100
Review moat
Good873.39avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€2.15–€36.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€270K€270K/yr · 777K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.1%90-day search growth — must beat 0% to launch