55
kerze im glas
Worth a lookShows low returns (0.6%), but soft demand (-51.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Good€14.54avg listing price — sweet spot $15–$100
Price range
Good€3.12–€40.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,417.27avg incumbent reviews — the moat a new listing must climb
Market size
Okay€118K€118K/yr · 357K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand