57
ikea
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Good€3.30–€41.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good907.34avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.25avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay€168K€168K/yr · 463K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch