43
ihram
Skip itSoft demand (-69.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible89.63avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€24.14avg listing price — sweet spot $15–$100
Price range
Great€11.20–€39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad€29K€29K/yr · 41K searches
Growth
Bad-69.5%90-day search growth — must beat 0% to launch