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holzlöffel
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good536.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.72–€24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€94K€94K/yr · 256K searches
Avg price
Bad€7.12avg listing price — sweet spot $15–$100
Growth
Bad-15.7%90-day search growth — must beat 0% to launch