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55

holzdocht kerze

Worth a look

Shows low returns (1.2%), but soft demand (-61.6% this quarter) keeps it on the watch list.

Market size 52Growth 0Conversion 56Competition 81Returns 91Price range 82Avg price 82Brand share 27Review moat 63Quality gap 67

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great€17.66

avg listing price — sweet spot $15–$100

Price range

Great€3.93–€70.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good990.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Good€331K

€331K/yr · 400K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-61.6%

90-day search growth — must beat 0% to launch

Reviews