40
handtuchwärmer
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great184.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great€69.27avg listing price — sweet spot $15–$100
Price range
Great€14.58–€114.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad€39K€39K/yr · 76K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
Signals High Price