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Worth a lookShows low returns (1.1%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great€19.50avg listing price — sweet spot $15–$100
Price range
Great€3.12–€88.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,157.24avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Market size
Bad€39K€39K/yr · 516K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale