45
göffel
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good1,136.43avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Price range
Okay€4.97–€19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.35avg listing price — sweet spot $15–$100
Market size
Bad€57K€57K/yr · 163K searches