59
gläser
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great€1.2M€1.2M/yr · 4.0M searches
Avg price
Great€17.04avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€7.97–€30.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good828.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.7%90-day search growth — must beat 0% to launch