36
gizmo
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Great€22.59avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great€9.65–€68.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good642.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Market size
Bad€26K€26K/yr · 102K searches