64
girlande
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+94.7%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good500.41avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€243K€243K/yr · 776K searches
Avg price
Bad€7.70avg listing price — sweet spot $15–$100
Price range
Bad€5.12–€12.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand