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55

gin gläser

Worth a look

Shows a sweet-spot price point ($21.43 avg), but soft demand (-2.4% this quarter) keeps it on the watch list.

Market size 54Growth 24Conversion 31Competition 79Returns 89Price range 79Avg price 91Brand share 51Review moat 57Quality gap 30

Avg price

Great€21.43

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Price range

Great€5.57–€51.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,214.35

avg incumbent reviews — the moat a new listing must climb

Market size

Good€361K

€361K/yr · 671K searches

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Search terms