45
gewichtsdecke 4kg
Skip itSoft demand (-34.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€44.49avg listing price — sweet spot $15–$100
Price range
Incredible€24.81–€98.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good659.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€39K€39K/yr · 25K searches
Growth
Bad-34.7%90-day search growth — must beat 0% to launch