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geburtstagszug
Skip itSoft demand (-7.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great€18.87avg listing price — sweet spot $15–$100
Review moat
Good545.81avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.94–€35.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay€127K€127K/yr · 393K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.9%90-day search growth — must beat 0% to launch