54
geburtstagskerzen
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.94–$15.01) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good595.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€263K€263K/yr · 794K searches
Avg price
Bad€6.37avg listing price — sweet spot $15–$100
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Price range
Bad€2.94–€15.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand