56
garderobe
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great€1.0M€1.0M/yr · 3.5M searches
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good€121.09avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,511.82avg incumbent reviews — the moat a new listing must climb
Price range
Bad€11.86–€991.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price