65
gärkorb
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Market size
Great€1.5M€1.5M/yr · 1.5M searches
Avg price
Great€19.40avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great€8.47–€38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great494.64avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-48.0%90-day search growth — must beat 0% to launch