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französische butterdose
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Avg price
Great€16.15avg listing price — sweet spot $15–$100
Review moat
Good636.73avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good€4.28–€30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€137K€137K/yr · 473K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.3%90-day search growth — must beat 0% to launch