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filzwolle
Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Great453.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Okay€1.98–€26.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.65avg listing price — sweet spot $15–$100
Market size
Okay€145K€145K/yr · 432K searches
Growth
Bad-50.0%90-day search growth — must beat 0% to launch