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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Good€1.62–€29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,600.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad€51K€51K/yr · 109K searches
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand